Hotels

Airbnb is still fighting to grow its footprint in China. The San Francisco-based company has named an existing executive, Hong Ge, as Vice President in charge of its business in […]

As the old saying goes: “There’s a fine line between love and hate.” The same could be said for your revenue strategy and its ability to positively impact your hotel’s […]

Today’s hotel planning and guests booking journey is becoming increasingly complex in this multi-device, multi-channel and multi-touch point digital landscape. In fact, according to Google, the average consumer engages in […]

Consumers in today’s connected world are more frequently and freely sharing their personal information. Even the most ordinary tasks—posting a photo, writing a dinner review, checking in to a location […]

Amazon’s personalization efforts aren’t exactly new — but they’re certainly noteworthy. For years, its product curation and recommendation algorithm has made headlines. Amazon knows if you’re a country music lover […]

IDeaS Advisory Services answers some of the commonly-asked questions from hotels across the globe. This article outlines the different ways today’s hotels can achieve intelligent revenue strategies in a Big […]

Since 2010, the hotel industry has seen huge growth and changes to the metasearch landscape; a combination of consumer and product growth. It’s evident that this rapid growth has disturbed […]

Consumer engagement trends continue to evolve, in turn changing how travelers interact with online resources during the path to purchase. For hoteliers, this has made it difficult to determine which […]

Segmentation is a key feature in any hotel’s revenue strategy. To set an overall goal for the year, hotels must break down their target markets and approach to focus on […]

Guest loyalty programs, originally crafted to reward valuable guests with upgrades or special treatment, have now devolved into a pricing game. It started with OTAs offering discounted rates to loyalty […]