Hotels

Personalised marketing means more than just addressing the customer by name. For brands in the travel and hospitality industry, effective personalisation can range from interactive content to targeted banners and […]

In 2017, more people are searching the web on their phones than on a desktop computer, and are five times more likely to leave a website if it isn’t mobile-friendly. […]

What is their objective? Improving the user experience and, therefore, increasing conversion by eliminating any possible loss (clients who don’t convert), which happens when they go to the OTA or […]

As a hotel manager, you’ll already know that attracting new customers is a costly business. With the cost of sales increasing all the time as a result of high commissions […]

A little over a year ago, I wrote an article that struck a sensitive nerve: Hotels Promoting Direct Bookings: It’s About Time! Perhaps this is why it was widely shared […]

Today, hotels are battling it out on numerous fronts to keep themselves ahead in a constantly challenging marketplace. Increased industry competition, the growth of the sharing economy, and the need […]

While revenue management is very much a numbers game, the fundamentals are evolving fast. One key area of change is the impact a hotel’s online reputation has on revenue – […]

“It’s not always that we need to do more but rather that we need to focus on less.” — Nathan W. Morris In hospitality, the measurement and management of productivity is […]

  Should hotels be texting guests? This question was posed multiple times during the 2017 HITEC conference in Toronto, with varying levels of acceptance from operators. One thing is certain: […]

Sometimes executives make assumptions based on gut feel but should hotels start thinking more like tech companies to take back control? Love them or hate them – and yes hotels […]