Hotels
3 ways for hotel revenue managers to beat the competition
A new report from EyeforTravel delves into ways that revenue managers can aggregate data streams more effectively The impact of competition is the biggest headache facing revenue managers tasked with […]
Hospitality Pricing: Identifying Segments and Willingness to Pay
Pricing is important in all industries. In the hospitality industry, and particularly the lodging industry, pricing is absolutely crucial. Firstly, there is a massive profit incentive for hotel managers to […]
Highly browsable experience improves travel brand visibility on Google
New research from Searchmetrics identifies the important travel industry-specific search ranking factors that travel agents, airlines, hotel chains and other travel-related brands should consider in order to help improve their […]
What C-Level Executives Need to Know About Total Hotel Profitability
If attaining guests through loyalty programs, personalization and the provision of choice is the hospitality industry’s Holy Grail, then profitability is the infinite abundance it promises. When it comes to […]
Bing brings chatbots to local businesses. Here’s how hoteliers can prepare
Chatbots allow brands to communicate and sell to customers in a way that’s informal, easy-to-use and fun. And they’re quickly becoming a key information and shopping channel, with eMarketer reporting […]
4 Steps To Maximizing Lifetime Value Of Your Guests
In the world of consumer marketing, customer lifetime value (CLV) is a metric that is used to determine how much is reasonable to spend to acquire a new customer, or […]
Loyalty Programs Must Move Beyond Discounts
Loyalty programs have become a more valuable tool for every type of hotel as the Book Direct movement has increased momentum. They are seen, especially by major chains, as the […]
Hyatt Signs Deal With Booking.com as Hedge Against Expedia Impasse
Hyatt and Booking.com quietly signed a new and restructured distribution agreement in early June about a year short of the prior agreement’s expiration as the U.S.-based hotel chain seeks leverage […]
Indirect Booking Linked To Lower Guest Satisfaction
When guests book through an independent travel website or mobile app instead of directly with the hotel, they are more likely to experience a problem and be less satisfied with […]
Learn How to Create A Revenue Centric Culture in Your Hotel
In today´s highly visible online market place we simply cannot stop with a friendly smile and helpful staff to continue to see profits rise. We must build a Revenue Centric […]
