Hotels
Loyalty Benefits in More Ways Beyond Net ADR
But beyond a mere net ADR analysis, loyalty adds many other advantages that positively impact your bottom line but are more difficult to trace
Benefits of Focused Market Segmentation in Hotels
Not all market segmentation approaches are created equal. Precision and focus in defining market segments are paramount to excelling in the hotel industry
Generative AI in Hospitality: The Key to Personalized Experiences
Potential of Generative AI to improve marketing ROI in travel sectors is enormous. We expect its adoption to be quicker than the shift to the internet
Why is Guest Engagement Important for Hoteliers?
A high level of guest engagement can build strong relationships, fostering loyalty and encouraging them to choose your hotel for future stays
A Strategic Approach to Hotel Guest Personas
A guest persona uses insights from data related to guests. It makes it easier for the hotel management to figure out who they should target
Hotel AI Implementation: Busting the Myths and Truths
Hotel AI can offer a level of personalization for guests or potential guests who have never interacted with your hotel before
How to Increase Hotel Revenue with Add-On Services?
Increasing hotel revenue requires diversifying your services and catering to a variety of guest preferences and needs
Why Build Guest Messaging into Your Communication Strategy?
Here are 3 reasons why adding a guest messaging platform to your hotel communication strategy is now a must
Hotel Budgeting 2024: Improve Performance in Uncertain Times
With zero-based budgeting, rather than tweak last year’s numbers, hotels start with a clean slate, building the budget as if it were a new hotel
Managing Hotel Overbookings and Cancellations
Discover how hoteliers can optimize room bookings, tackle overbookings, and minimize revenue losses due to cancellations