Hotels

The American Hotel & Lodging Association recently unveiled a new campaign designed to spread awareness about the “dangers” of booking a hotel through a third party. The campaign is a […]

While yield is a concept which has been central in revenue management for decades, what it covered and focused on has dramatically changed over the years. Yield used to be […]

The marketing mix is becoming more and more complex with new opportunities and tools constantly becoming available to hoteliers. Unfortunately, the days are not getting longer so automation and smarter […]

Budget season is fast approaching and I am writing this article to highlight some areas to look at when you are reviewing a hotel financial budget. Maybe you want to […]

On Monday morning, as MSNBC’s “Morning Joe” segued to commercial, the viewing audience was served this: Yikes! Lucky for me I live in a building with only one other tenant, who, […]

One of the most complex aspects of revenue management is creating the right rate plans for your hotel. But what exactly is a rate plan? NB: This is an article […]

As digitalisation advances and accommodation providers increasingly strive to reduce their dependence on online travel agencies (OTAs), it has become even more essential for hotels to keep up with digital […]

We know that hospitality customers are more demanding than ever before.  There’s more competition each year due to new builds and the increasing prevalence of OTAs and short-term rentals. NB: […]

Most social marketers still consider Facebook their most valuable hotel social media platform and it shows by the amount of ad revenue poured into the platform. 2017 ad revenue for […]

What comes between a hotel or bed and breakfast (B&B) and its client? Not so long ago it could be a travel agent, who added value with their knowledge and […]