Hotels
2017 UK Hotel Trading Performance Review
In partnership with HotStats, Knight Frank have produced a unique and comprehensive analysis of the UK’s hotels trading performance, which focuses on a detailed review of hotel revenue, cost, and […]
The Relationship Between Social Media & Revenue Management
Social Media, a concept that we are all too familiar with, has evolved immensely over the last few years and it shows no sign of slowing down. With countless social […]
5 Reasons Why Your Hotel Needs Email Marketing
Email marketing is an excellent and efficient way to connect with and spread a message to an audience. In the hospitality industry, email marketing can be used to communicate with […]
6 Common SEO Mistakes from the Hospitality Industry
Search Engine Optimization (SEO), at its core, is anything you do to your website to make it as easy to find organically online. It’s a little bit art, a little […]
Drive More Direct Bookings With a Localized Experience on Your Website
If you are a branded hotel, your listing on Brand.com is important for gaining online exposure. However, your brand has a responsibility to represent all of its properties fairly. For […]
Planning Your 2018 Hotel Digital Marketing Budget
In our previous article we discussed how 2017 has been an exciting year for digital marketing with a focus on key trends impacting your online presence in 2018. The next step […]
How to increase your hotel’s occupancy rate
In order to improve your hotel’s occupancy rate, there are a few things you need to consider. For example, you want to know how to calculate your current occupancy rate, […]
How Do Hotels Fill Those Last Available Rooms?
Hoteliers, marketing directors, and revenue managers in particular are continuously learning how to put the pieces of the puzzle together when it comes to creative and effective options for selling […]
How to use the search funnel strategically in hotel marketing
Today, hotels need to be visible and actively influencing the decisions of guests throughout the travel journey, from initial spark of inspiration to the point of final booking. This often […]
What is the ROI of Human Powered Website Live Chat?
“I am often asked by hoteliers what is the return on investment, or ROI, when implementing a live chat service on their website,” stated DJ Vallauri, Lodging Interactive’s Founder […]
