Hotels

Last week Facebook released broad audiences for Dynamic Ads to all advertisers globally on Facebook, Instagram and Audience Network. This is a huge move for Facebook toward a full-funnel approach […]

It’s no secret that Facebook is the largest social media network in the world. How many – exactly? Well, as of Spring 2017, Facebook averaged 1.9 Billion monthly users. And, […]

It’s challenging being a Revenue Manager! Whether you’re in a large city-centre hotel, or a small countryside hotel, Revenue Managers face similar challenges & stresses. Too much to do, too […]

You have comfortable beds, a new lobby, friendly service, and offer value that is undisputed. As a result, your guests have never been happier with your hotel. Satisfaction scores are […]

Companies with data-driven business cultures are more productive and profitable than their competition. Hotel organizations, specifically, use data-driven approaches to increase profits amidst market complexity and volatility. One component supporting […]

There’s a common perception among hoteliers that metasearch campaigns are highly complicated and tough to do on a budget. In the following post, we’ll bust open that myth by revealing […]

Google and STR have recently joined forces to share findings on how accommodation searches in New York and London correspond to hotel demand and occupancy data for those markets. NB: […]

10 years ago, travel shoppers were not flocking to review sites before booking hotels. But now it’s a given that prospective guests conduct their fair share of research before booking. […]

Every hotel marketer knows that targeting guests and driving interest in your hotel and your brand can be tricky. It’s a crowded market place, and you’re not just competing with […]

It seems that personalisation, if done right, does work. This is certainly the belief of Trivago, which believes that displaying generic content for all searches – a picture of the […]