Hotels

Do Not Miss The Benefits of Hotel Price Intelligence

Pricing has always been an important aspect of any business as it plays a quintessential role in the effective running of all industries worldwide. Hotel price management, i.e., how the […]

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Are Macro or Micro Influencers Better Suited for Hotel Marketing?

Hotels’ popularity rise or fall based on the public’s perception. Sure there are factors that weigh in such as their online reviews, negative or positive PR, and beyond. But there […]

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STR Hotel Performance Q3 2017: US, MEA, Europe, Americas, Asia

USA The U.S. hotel industry reported positive results in the three key performance metrics during the third quarter of 2017, according to data from STR. Compared with Q3 2016: Occupancy: +0.5% […]

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Travel Behavior: The Path To Purchase

The traceable steps a user will take before eventually deciding to book a room in your hotel is known as attribution. Sometimes it can be a simple path, but other […]

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Kayak Providing More Granular Data For Your Clicks

At Koddi, we get excited about being able to gain the most granular insights into our metasearch campaigns bookings, so the more data we are given, the better we are […]

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What is Google Q&A and how can hotels use it?

A few weeks ago Google started rolling a new feature within Google Maps that allows users to ask questions to a business directly from the search results page. The feature, […]

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There’s No Such Thing as Unconstrained Demand in Revenue Strategy

While going through old books the other day, I came across a textbook from my Ancient Greek class in high school. Thumbing through the book, an interesting word jumped out […]

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How to Use Content Marketing to Win Bleisure Travelers

For the past 20 years, I’ve lived most weeks out of my suitcase while traveling for work. And in that time, I’ve seen the rise of and become a “bleisure […]

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What Does Attribute Based Shopping Mean for Hotels?

In this Pegasus partner report, George Roukas with Hudson Crossing examines what attribute-based shopping is, what it means for hotels, and what benefits consumers can expect from this new technology. Background Two modes of […]

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Choosing a Loyalty Program that Works for Independent Hotels

In an effort to land repeat customers (and increase direct bookings), loyalty programs are one of the most effective strategies out there. A study by Cornell University found that guests […]

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