Hotels
Successful Hotel Revenue Management
SINCERE APOLOGIES!! Nobody likes turning up to a link and finding what they expected is no longer there. Since originally publishing the article we have been contacted by the […]
We Need to Talk About Hotel Marketing Metrics
Unfortunately for hotel marketers, our industry is drowning in metrics. From “look-to-book,” to unique visitors, to sentiment scores, to clicks…the list of stats goes on and on. With so much […]
Is This Group Business Good Revenue Business?
Back in my revenue management days I frequently heard the following when it came to group business discussions: NB: This is an article by Blake Madril, Revenue Technology Strategist at […]
8 Ways to Mobilize Influencers to Promote Your Hotel Brand
In today’s digital world, advocates and influencers represent a cost-effective and powerful way to spread the word about your hotel, hotel group and brand. In this most recent blog post, […]
Designing a Guest Loyalty Program to Increase Bookings and Revenue
The hospitality industry, like any other industry in this cutthroat competitive era is massively overcrowded, implying that many hotels, big and small, have swarmed the industry in the recent past […]
Ways to Improve Guest Experience and Generate More Revenue
Just like any other business sector, the hospitality industry comes with its peculiarities and creating great visitor experiences is one of them. This is the only way you can make […]
How to Use Storytelling to Connect with Travel Shoppers Emotionally
Hotel marketing ideas can come from the strangest places. For decades, the Michelin tire company promoted their products with the image of a baby sitting in the middle of one […]
Budget season tips: How to decide if you need a new hotel website
It’s budgeting season, which means your hotel is probably ready to start planning how, when, and where you’ll be investing during 2018. We’ll be offering expert tips to help you […]
Is your hotel reservation system tuned to the modern day traveler?
Hotel reservation systems make it easy for hoteliers to manage daily operations for a hotel with great ease. NB: This is an article by Kashmira Lad, Senior Content Marketer with Hotelogix […]
Five things hotel GMs need to know about revenue management
It would seem that change is the only constant variable in today’s global hospitality market. Between shifts in how guests research and book their accommodations, the increasing industry-wide fragmentation, and […]
