Hotels

3 Tips to Maximize RevPAR and Increase Guest Love Scores this Fall

What started as a Pumpkin Spice Latte favorite at Starbucks, pumpkin spice has morphed into nearly every aspect of consumer goods. The U.S. pharmacy company CVS even offers pumpkin spice […]

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5 Marketing Psychology Hacks To Increase Direct Bookings

Let’s talk a little marketing psychology. It is important for marketers in any industry to have a solid understanding of how our customers think, feel, and act. For hoteliers and […]

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Guide to Important Meeting & Events Revenue KPIs

The discipline of revenue management continues to evolve and expand into more revenue-generating areas of a hotel. As hotels start to think about some of these key areas where revenue […]

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How your hotel can upsell features and experiences

With an increasing reliance on online travel agents (OTAs), the emergence of strong competition, and higher expectations from guests, a huge challenge for hotels is maintaining their profitability. One of […]

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How to Get Star Ratings in Google Search Results

Star ratings are used to rate just about everything, from movies, to restaurants, to road safety tests in the automobile industry. As consumers, we understand the star ratings system and […]

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How to eradicate price disparities

Price disparities are one of the main problems for hotels in terms of Internet distribution and they have a much deeper impact than one would initially think. They are artificial […]

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Hotel Direct Booking Pushes Are Working. What Next?

Everyone in hospitality has an opinion about 2016’s direct booking campaigns. Some hailed them as a long-overdue blow against aggressive intermediaries; others voiced concern that discounting tactics would put long-term […]

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Hotels and airlines can apply Revenue Management to surprise and delight

Hilton is considering ways that revenue management techniques could be used to improve customer satisfaction, and there are opportunities for airlines too. Many service-focused organisations identify opportunities to ‘surprise and […]

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Best Practices for Hotel Response to TripAdvisor Guest Safety Badge

No matter the location, the chain scale, or the attentiveness of management, bad things may happen at your hotel property. How do hotel owners and managers respond when injury, violence […]

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Push Notifications as a Tool for Hotel Marketers

Push notifications may be one of the best marketing tools to create added value and increase your revenue when used wisely. NB: This is an article by Hammad Hussain, Managing Director […]

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