Hotels
Neuroscience: Creating Re-memorable Training for Revenue Managers
Hoteliers know the demand for well-trained revenue managers (RMs) has exploded in recent years. All hotels need a qualified individual whose responsibilities include addressing the property’s unique approach to optimizing […]
SEM Fundamentals: A Hotelier’s Study Guide
Do you want to create a Search Engine Marketing (SEM) strategy for your hotel but don’t know where to start? Have you tried, but are bogged down by all the […]
New hotel booking sites take advantage of industry loopholes
Almost seven years since HotelTonight launched its tonight-only hotel booking app, the industry has been flooded with a host of ambitious startups looking to find similar success. At the recent […]
How To Measure Your Newsletter Performance
Now that you know how to prepare your very first email campaign, choose the right email marketing solution for your needs and create a successful newsletter, all you have to […]
Your Holiday SEO Checklist
Hotels have a lot to gain during the Christmas season with everything from voucher sales, to Christmas parties, holiday stays and more. It is important that your hotel website takes […]
9 Ways To Promote Your Hotel Before It Opens And Drive Demand
Congratulations on your new hotel or resort adventure! Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Of course, you wouldn’t ever build and open […]
Can New York’s ailing hotel RevPAR performance be fixed?
This is not an article about New York’s hotels, per se; their glitz and glam. Rather, it’s about their declining revenue-per-available-room performance, which begs the question: Why? And: Is there […]
Gap Between Guest-Paid, Hotel-Collected Revenue and COPE Revenue
Hoteliers have traditionally evaluated performance based on a variety of metrics across the industry, the common denominator being hotel-collected revenue, most similar to P&L revenue. Hotel-collected revenue is not only […]
Indirect is best but it’s all about the drama to increase booking
Forget what everyone and their grandma is telling you about getting direct booking these days. NB: This is an article by Jeremiah Magone of Hospitality Copywriting Stop shouting, “Book now. […]
Test driving revenue management solutions: What can you expect
The sleek silhouette of a vehicle effortlessly manoeuvres through a winding mountain pass. It accelerates into the distance – leaving a spray of mist from the dewy road. In the […]
