Hotels

In this Pegasus partner report, George Roukas with Hudson Crossing examines what attribute-based shopping is, what it means for hotels, and what benefits consumers can expect from this new technology. Background Two modes of […]

In an effort to land repeat customers (and increase direct bookings), loyalty programs are one of the most effective strategies out there. A study by Cornell University found that guests […]

Airbnb knows how to make waves in the accommodations booking industry. Over the last few years, the San Francisco-based company has taken major market space away from more conventional hotel […]

A recent study* by Egencia®, the business travel arm of the Expedia group, found that despite the wide use of travel policies worldwide, “rogue booking”, the practice of business travelers […]

With its growing influence in the travel space, hotel marketers understand the immense value of earning a legion of “Likes” on their Facebook page. This iconic symbol represents the new […]

In the quest for online bookings and more direct business, some hotels have relegated their reservation sales team to people who take orders. They’re serving as mere extension of website […]

To help understand the challenges that loyalty programs face when trying to optimize the tradeoff between breakage and engagement, we spoke with Len Llaguno, Founder and CEO of SnapShotML, a […]

It’s no secret — the process of building out your 2018 business plan and marketing strategy can, more often than not, feel like gambling. Are you going to wager all […]

The internet has leveled the playing field in the hospitality industry. It’s no longer big guys vs. big guys and little guys vs. little guys – instead, everyone is competing […]

People travel for different reasons – it could be leisure travel, a business trip or a solo travel. Reaching a new destination always has its set of worries despite the […]