Hotels

A hotel’s online search ranking is an important tool for gaining more exposure. The higher up your website is displayed on search results, the more likely they are to click […]

Results from BrightLocal’s 2016 research revealed that 84% of consumers trust online reviews as much as personal recommendations, and 90% will read up to ten reviews before making a decision […]

Let’s be real. Landing a top search result ranking isn’t easy, and in the multibillion dollar travel industry “page one” success is particularly competitive. Even with sound strategy and a […]

The online challenges facing hotel marketers are constant and many. With technology taking giant strides forward and travellers becoming more savvy when it comes to online environments, standing out from […]

There are a lot of moving parts to juggle when running hotel. From property maintenance to managing staff to ensuring guest satisfaction, it’s easy to spend all your time attending […]

What does it mean to be a data-driven marketer? It means using information to make your hotel email marketing campaigns stand out from competitors’ and really hit home with recipients. […]

A new study from Kalibri Labs shows that the collective effort of hotel companies to sway people to book direct is working. The study, “Book Direct Campaigns: The Cost & […]

  Consternation over the relationship between online travel agencies and hotels has garnered a lot of ink in industry articles over the past several years—that’s understandable. However, one very viable […]

In today’s ultra-competitive hotel environment, every dollar counts. With rising costs associated with acquiring new guests through third-party platforms, hotels are rightly considering their most effective booking channels and looking […]

Following our last article about 6 Reasons why you should implement Chatbots for your Hotel, you’ve got to know what it takes to build one. However, if you’ve managed to […]