Hotels
How to Start a YouTube Channel for Your Hotel?
300 hours of video uploaded every minute. Five billion videos watched daily on the channel. YouTube is big; second largest search engine after Google in fact. What are you doing […]
Convert OTA Guests to In-House Bookings: 5 Ways to Succeed
We recently met with a hotel whose occupancy was comprised nearly 50% by OTA bookings. One out of every two guests was costing them at least 20% commission. Aside from […]
Blockchain blockbuster: is the travel industry’s invisible battle over?
Back in 2015, when Lufthansa decided to introduce a surcharge on all reservations coming through the global distribution systems (GDSs), Max Izmaylov had just started to think about Winding Tree. […]
How Digital Marketing Can Transform Revenue Management
Today’s Revenue Manager has access to more “intell” about their ideal target market and its purchase behavior than ever before. Subsequently, they are in a better position to develop online […]
Global OTA Customer: The Value of the International Booker for U.S. Hotels
Global customer reach is invaluable for hotels. The many advantages that come with an international booker include a higher average daily rate, and longer length of stay. And while this […]
Google Hotel Ads New Experiments and TripAdvisor Offers Filter
Following is an update on the new experiments on Google Hotel Ads and TripAdvisor’s new functionality to promote special offers. NB: This is an article from Koddi An Update to […]
Profit Optimization is Not Just a Buzz Phrase for Room Revenue
The evolution of revenue management has taken hotels from dynamic pricing of transient rates to a holistic strategy of maximizing profitability across multiple revenue streams. NB: This is an article […]
What’s Scaring Hotel Marketers This Halloween?
Back by popular demand… for Halloween, we once again asked hotel marketers from coast to coast, representing properties of all sizes, what they’re most spooked about right now. NB: This […]
Hotel Pricing Strategies: 4 Ways To Boost Your Hotel’s Revenue
Increasing profitability is ultimately what we’re all trying to do and the advent of new technology and innovations such as cloud and mobile technology now play a central role when […]
5 GDPR myths debunked for hoteliers
May 2018 will see the arrival of the General Data Protection Regulation (GDPR). And, if your business stores personal data (which, let’s be honest, most do these days), you’ll need […]
