Hotels

As we say hello to 2018, January marks a time of resolutions and new beginnings. During this month, it’s important for hoteliers to reflect on their past strategies and analyze […]

On a superficial level, the implications of the rising costs of customer acquisition are easily identified. Increased costs lead to a decline in profitability, which results in a loss of […]

Malcolm Gladwell’s book David and Goliath uncovered a common misconception about the story of the powerful giant versus the little shepherd. Gladwell notes that when you really understand the story, […]

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having […]

A new year always brings new changes in the world of digital marketing, particularly for the always evolving world of search engine optimization. This year we can expect some important […]

The one thing I see time and time again with clients is just how poorly their financial statements are set up. NB: This is an article by David Lund, founder […]

The front desk experience can make or break a guest’s hotel stay. When the process is done right, the guest is delighted, either from a fantastic interaction with a friendly […]

As the role of revenue management continues on its evolutionary path from yield management through to a commercial role, we look at how more affordable technology is picking up day […]

When it comes to hotel management, there are so many demands starving for a slice of your fiscal pie that it can become overwhelming to figure out where funds can […]

Are you in the hotel industry and want to implement a Search Engine Marketing (SEM) strategy, but are struggling to learn the ropes of campaign management? Let’s say you have […]