Hotels

In this digital age, hoteliers no longer talk at guests but with them, wherever they are – from your website and email to SMS and guidebooks

What is the difference between first-party data and cookies and third-party data and cookies? Let’s take a deeper look into the nuances

By taking a three-tiered approach to gen AI in marketing, companies can unlock the technology’s potential to help boost efficiency, effectiveness, and creativity

Understanding your audience’s preferences, behaviours, and expectations enables you to tailor marketing efforts, enhance guest experience and drive bookings

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

The key to being successful in revenue management is following data trends closely to set the right price for the right guest, AI is perfectly suited to support this hotel function

With continual change In traveller behaviour, it is more imperative than ever that hotel sales and marketing are aligned around transient and group business

Digital marketing is a necessary investment to bring our direct channel to where our customers are and achieve the highest possible sales volume

Like with any demographic, luxury travel shoppers require a dedicated approach to drive the consumer from consideration to purchase.

Hoteliers often upgrade their highest-paying guests or loyalty members . While this tactic can help maximize room occupancy, it’s not the most revenue maximizing option