Hotels
Airbnb Squares Up To Fight Traditional Hotels On Their Turf
Having established itself over the last nine years as the leading platform for people to rent short-term lodging from apartment rooms to luxury homes, Airbnb has announced it is now […]
Big data and hotels: how it’s changing the game for guests
Travel and hospitality is an incredibly competitive industry which requires the businesses operating within to create unforgettable guest experiences. NB: This is an article from Welcome Anywhere Until now, the […]
Google’s growth in online local reviews continues to dominate, but…
The growing importance of reputation management in business growth needs no introduction. If you want a single statistic to showcase why every business person and their dog encourages great reviews […]
A Masterclass in Lookalike & Similar Audiences Marketing
Similar Audience and Lookalike Marketing on AdWords and Facebook is all about expanding your audience and bringing in new customers who are not aware of your brand, but meet similar […]
CRM: A Hotelier’s Guide, part 3 — A case study with Hotel Emma
We’ve heard from the experts, so now it’s time to hear from a hotelier who knows exactly what it’s like to seek, design, purchase, install, use and, as you can […]
What Google’s Longer Meta Description Means for Your Hotel
In December 2017, the big brains at Google owned up to a fairly major organic search algorithm update: Google essentially doubled the acceptable length of meta descriptions in the SERPs. […]
It’s Time to Get Personal: Delighting Guests with Individualized Experiences
Ever since the introduction of Big Data, individualized experiences have become the new status quo. Advertisements online highlight products we’ve previously shown interest in, video streaming services suggest content catered to […]
Chat apps: What messaging platforms are best for your hotel?
Messaging platforms are fast becoming the new way for businesses to interact with customers. When communicating with brands, 54% of US social media users say they prefer messaging platforms to […]
Will automated re-booking sites ruin my revenue management strategy?
It’s the start of the season. You’ve got a healthy base of early bookings, you’ve adjusted your rates to snare in some more, and you’re settling down for an early […]
Why choose a comprehensive hotel management system?
Though you may enjoy a lot of perks of a stand-alone hotel management system, you can’t deny the fact that you can do better. In an industry where innovations happen […]
