Hotels
Airbnb: As professionals find success is there still room for sharers?
Ask Harvey Hernandez about his upcoming real estate project in Kissimmee, Florida, and he’ll respond with the easy charm and outsized boasts endemic to his industry. The 324-unit complex near […]
Mobile Cloud PMS: Perfect For Independents, Groups & Brands
The traditional hotel PMS systems that have been the go-to choice for independents and multi-properties in the past are quickly being overshadowed by more modern cloud-based PMS systems. Legacy systems […]
Social Media Madness: Actively Using Influencers Can Help Bottom Line
Have you ever had the experience of complimenting yourself in front of others? How about the experience of being complimented by someone else? Do the two experiences compare? Of course […]
Airbnb Struggles to Balance Its Past and Future
Homesharing is how Airbnb got its start, with a couple of air mattresses on the floor of the San Francisco apartment CEO Brian Chesky and co-founder Joe Gebbia shared back […]
Travelers turn to Facebook Messenger for better customer service
When Karen Korr wanted to change part of her European itinerary, she didn’t call Travelocity, her online travel agency. She didn’t send an email or a text message, either. Instead, […]
Why your mobile traffic is not turning into bookings
Visits to hotel websites from smartphones (tablets not included) in many cases now represent more than 50% of the total amount. However, bookings made on these devices, although growing strongly, […]
Create a digital comms plan that bags you direct bookings
The holy grail of any hotel’s online presence is securing bookings directly. Online Travel Agents have tremendous power within the hotel industry and they’re often the go to booking method […]
8 simple ways to increase your hotel’s direct bookings
Increasing direct bookings would be one of the most rewarding (but just as challenging) tasks for any hotelier. Given the vast market size and share of third party booking sites, […]
Top 5 Things You Need to Know in Hotel Digital Marketing
This month, the industry is abuzz about new Google AMP updates, consumers gaining the ability to mute retargeting ads on the Google Display Network, and ensuring that display campaigns meet […]
3 Outdated SEO Tactics It’s Time To Drop
We’re all familiar with the stats by now: 75% of Google users won’t bother to scroll past the first page of the SERPs, securing that elusive number one ranking spot […]
