Hotels

Despite that there is more information for guests to view online than ever before in the history of the lodging industry, the phones continue to ring in reservations offices and […]

Hotel Property Management Systems (PMS) have long interfaced to external systems. Such integration has allowed hoteliers to streamline operations across their properties by assembling individual vendors to best serve specific […]

Great service at hotels used to be based on high touch, highly personalized contact with guests – anticipating their needs and over delivering at every touchpoint. It still is. But […]

Hotel cancellation terms are one of the major deciding factors for a guest making a booking. With OTAs promoting free cancellation as one of their major selling points consumers have […]

RFP season may have passed, but it won’t be too long before it descends on us again and perhaps now is the time to evaluate just how we contract – […]

What is deliverability? It’s a way to measure the success of a message arriving in the recipient’s inbox as intended. Multiple aspects affect deliverability, such as campaign content, quality of […]

Facebook plays a critical marketing role for most lodging operations (particularly independent ones), and they’ve recently announced some pretty significant changes that you should be ready for. In an attempt […]

The experience of staying in an Airbnb listing is simultaneously an argument for and against the platform. On the one hand, every space is unique and quirky; on the other […]

There are endless statistics that hammer home the importance of online reviews. Today, 85% of people are said to trust online reviews more than they do personal recommendations, while customers […]

Over the course of the CRM: A Hotelier’s Guide blog series we’ve looked at what customer relationship management is, why it’s important, what it’s involved for hotels and its potential […]