Hotels

The meat of a pay-per-click campaign happens in the brainstorming room. If you lay a solid foundation of goals, a target audience, and a marketing message ahead of time, you […]

By creating a loyalty program at your B&B, you are going to encourage travellers to stay at your property again and again. NB: This is an article from Little Hotelier […]

Shopping-cart abandonment—which occurs when visitors to websites who make it to the booking engine but suddenly leave the site—is a huge problem in the travel industry. In the fourth quarter […]

If you’re trying boost bookings and increase revenue flow at your hotel, there are few easier or more effective ways to do it than introducing some simple promotions. NB: This […]

Recent developments in legislation throughout the world have made rate parity an important topic in the hospitality industry. But despite its frequent appearance in the news, rate parity remains a […]

The law of supply and demand is one of the most basic, and also one of the most important, microeconomic principles. NB: This is an article from NetAffinity The relationship […]

Ever since Barry Manilow’s drummer, David Rozenblatt, convinced Airbnb to start renting out whole properties in 2010, it has been technically possible for a hotel to be listed on the […]

A generally accepted and followed rule is that the higher your hotel ranks on TripAdvisor, the more bookings you will get. This is because the positive social proof from peers […]

Hoteliers have been reacting to the official rollout of TripAdvisor’s Sponsored Placements, with some gladly welcoming the new slots – and with others, like one hotelier we spoke to, accusing […]

These days social media is part of every hotel’s online marketing strategy but while the majority of hotels have a Facebook account or frequently post on Instagram, the importance of […]