Hotels

Markets are becoming mobile first and giving brands huge potential to reach out to travellers, but are many still missing out by failing to reach consumers on their smartphones? Creating […]

Every hotel experiences need periods. Whether it is the shoulder season, big group cancellation, missing pace, or just a bad month, these things happen to almost everybody in our industry. […]

Every hotel, regardless of the size or type, experiences days, weeks or months of slow periods. Every hotel has an off season when vacancies outnumber occupancies. During these low peak […]

MIDDLE EAST & AFRICA Hotels in the Middle East & Africa successfully cut costs to fuel a 4.6% year-on-year increase in profit per room this month, which was in spite […]

Hotels using automated text messaging have seen guest engagement increase by over 25% NB: This is an article by Alex Shashou, President & co-founder of ALICE Texting has emerged as […]

“Millennials” or Generation Y are the first generational demographic to be brought up with technology and the internet. These digital natives consume more online media than ever before and are […]

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a […]

Direct bookings are the lifeblood of any small hotel or B&B, especially considering they operate on tighter budgets and have less rooms with which to produce revenue. The constant battle […]

“Organic is dead!” – This is a phrase we have been hearing lately. Digital Marketing professionals have been writing about this for months, even years, as Facebook continues its push […]

It used to be that location was the most important factor for a business’ exposure (and therefore success). Whether it was a hotel or a boutique, being visible was necessary […]