Hotels
Best Performing Social Media Channels Your B&B Should Use Right Now
While some social networking sites have stood the test of time, others go through trends much like viral videos that eventually fade into relative obscurity. NB: This is an article […]
Blogging To Get The Better of Airbnb
Airbnb: The name alone is enough to make some hoteliers look over their shoulder as if the looming, sharing economy platform were about to snatch a guest from the front desk. […]
How The TripAdvisor Algorithm Works and How To Boost Your Ranking
No hotelier really needs to be reminded of the essential role reviews play in the holiday shopping process. But just in case you do, the latest stats show that a […]
4 Things Revenue Management Has that Marketing Needs
A hotel’s marketing and revenue management departments each hold keys to data that could drive more hotel revenue. NB: This is an article from Rainmaker Often, however, revenue managers and […]
Revenue Managers at Airport Hotels Focus on F&B, Groups
Revenue management at an airport hotel can be a lot like air-traffic control. More than it does at other hotels, the weather can cause wild fluctuations in bookings. And sudden […]
5 Ways To Impress Online Visitors With Personalization
The digital world is a noisy place: People are bombarded with tons of content and messages every second – from online ads to blog posts and user-generated content, among other […]
Extended Stay Hotels: Growth or Performance?
When investing in hotels, recent year-over-year trends in revenues and profits, along with current performance values, are two of the metrics most frequently evaluated. Investors need to balance the current […]
The Difference Between Rate Maximization and Upselling
Being in the business of hotel sales training, most months I spend at least six to eight days training hotel sales managers and also reservations sales agents on how to […]
Big Data vs. Smart Data
Years before big data exploded into something like a phenomenon, hotels were already incorporating industry data into their revenue technologies and strategies. NB: This is an article from IDeaS But […]
The impact of rate blending on parity
Though the hotel industry as a whole has been aware of it for a while, rate mixing or ‘blending’ continues to be an area in which OTAs outstrip their hotel […]
