Hotels
How do Instagram’s New Features Compare to Facebook for Hotels?
As with every business that wants to stay relevant, competitive, and innovative, social media channel Instagram is constantly updating and seeking to make improvements. The growing platform, owned by Facebook, […]
How Can Guest Feedback Increase MICE Business
Does the thought of hundreds of guests descending on your property, filling the rooms, restaurant, halls and lobby sound like a dream, or a nightmare? On the face of it, […]
Should every hotel invest in book direct campaigns?
If booking direct is so attractive and several hotels are joining the movement, is it universally attractive? Would every single hotel benefit from a book direct campaign? NB: This is […]
Incentivize Guests to Book Directly: Offer Value-Adds That Cost Nothing
Today, I’m going to share the second (of three!) important takeaway from this article series: how hotels can boost direct bookings WITHOUT discounting or adversely affecting their bottom lines. NB: […]
Does your hotel need a loyalty program? Six points to consider
Loyalty programs have become a standard for many hotel brands. But if you are a smaller establishment, or you don’t have a hotel rewards programme in place, you may be […]
Content Marketing For Hotels And Why You Can’t Ignore It
What Is Content Marketing? You might say it’s what drew you to this blog post. According to The Content Marketing Institute, a resource for information on all things content marketing, […]
How Independent Hotels Can Tackle Challenges With Cloud PMS
We will be discussing how independent hotels can reduce hotel operating costs with a cloud-based hotel management system. But since lowering costs directly relates to profits, we will also be […]
Drive More Direct Bookings Without Sacrificing Your Bottom Line
For many years, hoteliers have been throwing away potential revenues right-and-left, offering huge discounts to lure bookers back from the OTAs and alternative accommodation options. NB: This is an article […]
Better Hotel Guest Data = Better Hotel Guest Insights
Big data is big right now and getting bigger. Every guest visit, website click, and front desk phone call can provide information that’s analyzed to fuel revenue-making decisions and improve […]
What Should Impact Those ‘Last Minute’ Revenue Decisions?
In our last blog, we looked at just how important making clever revenue decisions far in advance can be to your business. NB: This is an article by Adrienne Hanna, […]
