Hotels
The Importance of Measuring Your Distribution Costs
In recent years, many articles on Revenue Management and Online Distribution have been written on topics that have either pushed for an increased number of channels and therefore exposure of […]
What Is “Programmatic Advertising” And Why Should Hotel Marketers Care?
Most hotel marketers associate traditional ad buying as a hit-or-miss strategy. Buy space in a magazine… pray for an unknown return. “Programmatic advertising,” which has generated a lot of buzz […]
7 Tips for Improving Your Hotel’s NPS®
The Net Promoter Score® (NPS) has long been a key performance metric for customer service in many industries, and especially hospitality. NB: This is an article from ReviewPro It is […]
Reporting Your Rates: pt 3 of 3 in a pricing series
Our first two posts on this topic covered setting rates and monitoring rates in real-time. Now, we close the feedback loop with the final step – reporting. NB: This is […]
All-Inclusive Hotels Revenue Management: Both a Marathon and a Sprint
Modern all-inclusive resorts are transitioning from revenue management (RM) strategies based solely around optimizing package rates, to more comprehensive approaches that take ancillary revenue sources into account. And all-inclusive hotel […]
How Hotel Inventory Distribution Impacts Revenue Management
Effective and efficient inventory distribution plays a major role in the overall revenue management strategy for hotels. NB: This is an article from Hotelogix A well-thought-out inventory management strategy helps […]
How to Get Your Revenue And Marketing Teams to Collaborate
Internal hotel teams that are focused only on their own revenue streams risk inefficiency, duplicating work and restricting each other’s progress. According to the study done by Salesforce, 86% of […]
Monitoring Rates: pt 2 of 3 in a pricing series
In Part 1 of our blog series, we talked about how you can set hotel rates to maximise revenue. But this is not a set-and-forget activity. Monitoring market rates in […]
Google Price Insights: New SERP Test and How to Respond
A blog post this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. This new […]
Optimise The Efficacy of Your Revenue Manager
It’s challenging being a Revenue Manager. Be it in a large city-centre hotel or a small countryside hotel, Revenue Managers face similar challenges & stresses. Too much to do, too […]
