Hotels

Maximizing Total Profitability: Transitioning from RevPAR to RevPAG

In the ever-evolving landscape of the hospitality industry, transitioning from RevPAR to RevPAG is not just a trend; it’s a strategic imperative

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8 Hotel Marketing Trends To Boost Your Hotel’s Campaigns In 2024

As hoteliers, embracing these marketing trends means not just staying ahead of the curve but also offering personalized, memorable, and engaging experiences

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Mastering Hotel Competitive Analysis: The What, Why and How

With these seven tips, you’re ready to tackle your hotel competitive analysis.‍ It’s essential if you want to uncover new revenue and marketing opportunities

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guest requesting different room options illustrating the ways hotels can have impactful guest interactions pre arrival

Are Your Most Impactful Guest Interactions Happening Pre-Arrival?

Hotels that invest are better placed not only to meet but exceed guest expectations, fostering lasting satisfaction and loyalty in a competitive industry

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the words competitive pricing written down which can sometimes be reflected by discounting if used in a strategic way with finesse

Discounting Isn’t Always a Bad Strategy, But You Might be Doing it Wrong

Discounting has a bad rep, but it’s time to set the record straight. When used strategically, it can boost revenue, attract new guests and enhance loyalty

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person on a laptop with credit card possibly making direct booking on a hotel website reflecting the importance of hotels controlling their channels to reduce ota dependency

Boost Hotel Bookings and Revenue: Strategies for Success in 2024

We explore effective ways for hoteliers to boost bookings and revenue in Q1 and Q2 of 2024 that align with the evolving landscape of travel and hotel trends

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person with keyboard and graphs reflecting the power ai first business intelligence and analytics technology can have on hotel operations

Conversion Rate Doesn’t Matter, Revenue Does

There is a direct relationship between conversion rate, visits, and reservations numbers, and the higher any of these numbers are, more reservations result

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letters spelling out the word pricing highlighting the current strategy of dynamic pricing for hotels

Price Oscillation: Unraveling the Pendulum Effect on Hotel Rates

Average daily rate per room values has experienced greater growth in the last 3 years, but will price continue to grow rapidly? Will there be a correction?

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hotel guests at a luxury resort which faces different strategic revenue management challenges

The Art of Resort Hotel Revenue Management: Specifics and Strategies

While the basic principles of revenue management apply to all types of hotels, resort hotels have important strategic considerations

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14 Hotel Email Templates to Refine Guest Communication

Whether persuading a guest to book again or reminding them of an upcoming trip, an email is invaluable to your marketing and communications strategy

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