Hotels
Creating a Winning Digital Marketing Plan for Hotels with Independent Websites
A successful digital marketing plan for your hotel in 2019 needs to be centered around your guests, potential guests, past guests, meeting planners, followers, clients, Millennials, Baby Boomers, and Gen […]
Enhance Your Forecasting Strategy For Effective Revenue Management
The ability to forecast demand accurately is the base of all successful and effective revenue management strategies. Forecasting allows your hotel to assess potential risks and opportunities, anticipate future demand, […]
Is the Metasearch Model in Big Trouble?
Is it a temporary reset or the metasearch new reality? Metasearch critics have long warned that comparison-shopping businesses from Trivago to TripAdvisor have been overly dependent on a couple of […]
5 Unfailing B&B Email Campaign Rules to Follow
An automatic email campaign can be a very effective way of driving interest, capturing data and securing revenue for your B&B – as long as you do it right. NB: […]
The Popularity of Independent Hotels Is Soaring, Says Data
Today’s tech-savvy independent hotels have cause for celebration. In fact, according to data from Expedia Group, independents have two reasons to feel good about their standing in the hospitality industry. […]
Airbnb And The Hotel Industry: 3 Lessons to Level The Playing Field
When it comes down to it, the ‘threat’ of home-sharing businesses such as Airbnb is not universally the same to every hotel. Depending on location, size, and brand some hotels […]
Data, Data and More Data: The Most Valuable Currency in Hospitality
With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations. The need for an independent system to […]
20 Free Tools Every Hotel Marketer Should Know About
Let’s start off by busting one of the biggest marketing myths: Great hotel marketing requires a massive investment. On the contrary. Tons of FREE marketing tools have exploded onto the […]
6 Ways of Optimising Your Data Use
When potential guests arrive at your website, ensure that it is different from the dozens they’ve just visited. Focus your hotel’s online activities on data driven decisions and make your […]
5 Ways to Generate More Revenue in Low Season
Revenue maximisation is a central, year-round responsibility for all revenue or property managers. But it’s especially tough during periods of low demand, when you need to come up with creative […]
