Hotels

Back in the bad old days when I first started in revenue, the discipline was called Yield Management. In those not-so-distant days we were seen as just yielding rates. Moving rates up and down with demand along with an ongoing battle that was occupancy versus rate.

Hotel owners and asset managers led the charge at RSS 2018 for revenue-focused leadership that would help them and the major brands whose flags they carry. A more holistic Revenue […]

Mastering the art of finding and using keywords will not just help you benefit from search engine traffic, but also help you to get to understand your customers better. Start […]

Hotel revenue is closely tied to quality customer service and experience. In the hospitality industry, a guest’s experience is determined by the service they get during their stay. It’s no […]

Every company’s ultimate goal is to achieve consumer loyalty. After all, it is 5 times cheaper to retain existing customers then to find new ones. However, with constantly evolving consumer […]

While many in the travel industry might view Airbnb as simply a homesharing platform, or just another online travel agency like Booking and Expedia, the San Francisco-based company is realizing […]

This year is set to be a big one for Instagram marketing. According to Social Media Examiner’s annual report, in 2018 some 69% of marketers plan to increase their investment […]

Online hotel booking systems have redefined the hotel industry space. Not only have they made hotel reservations easier for guests, they have also made hotels more accessible to guests, regardless […]

In 2017, Google rolled out a number of new initiatives at their Google Marketing Next event. In 2018, this event is called Google Marketing Live, but once again we’re getting […]

Ensuring that your hotel website has a good technical SEO setup is crucial for the success of your SEO strategy. Otherwise you may jeopardize your site’s search ranking if the […]