Hotels

OTAs may help hotel-room shoppers find the best price, but at what cost? Sure, everyone loves a good deal, but let’s not forget that people will pay more for the […]

If you want to improve, you need to be able to measure your efforts. However, in the case of SEO this can be a complex web. Success in SEO should […]

We are always talking about how PPC is such an important piece to your overall hotel marketing strategy and Google has just added some more ammo to our PPC arsenal. […]

Hotel budget season is upon us. And while the process may vary somewhat from hotel to hotel, it ultimately comes down to the same goal: what you can do differently […]

An overwhelming theme in 2018 is that hotel pricing power seems to be a thing of the past. More people are traveling and staying in hotels than ever before, but […]

The on-again, off-again relationship between hotel companies and online travel agencies has been the cause of so much head scratching and hand wringing over the years, but in the end, […]

If you haven’t taken advantage of your hotel’s Google My Business listing, what’s the holdup? This free local search tool opens the door to a bevy of SEO opportunities and […]

Your hotel, of course, has a polished presence on Instagram. NB: This is an article from Screenpilot Now boasting more than a billion monthly actives, the visuals-first platform is the […]

Following a spate of concerns about privacy and data protection, it’s safe to say Facebook has suffered a blow to public trust in recent months. NB: This is an article […]

Earlier this year we published our Global Hotel Reputation Benchmark Report, where we shared data about the rise of Google reviews. According to our analysis, Google reviews accounted for 70% […]