Hotels

The influence of TripAdvisor shows no sign of slowing. According to TripAdvisor’s recent research, the company was responsible for over 10% of global tourism spending in 2017, which equates to […]

Even if you’ve perfected the marketing of your hotel and are driving a high volume of traffic to your website or other listings, it doesn’t guarantee bookings. The sobering reality […]

Hoteliers have long known that locals both frequent their property’s restaurant, spa, or cafe – and stay overnight at their hotels. Because of this, a budget for local search marketing […]

Understand your audience. Know your product well. Develop a rate plan. Deliver it at the right time and via the right platform. There you have it. A SUCCESSFUL RATE PLAN! […]

Segmentation is critical to a successful revenue management strategy. Without accurate segmentation, it’s nearly impossible to have accurate forecasts or budgets. After all, if you don’t know who is booking […]

Flexible pricing, open-pricing, demand-based pricing, roll pricing, time-based pricing or real-time pricing- Call it what you will. Today, dynamic room pricing is one of the most widely used Hotel revenue […]

Lodging is a cyclical industry meaning that it passes over time through four distinct phases: peak, contraction, trough and expansion. Most industry participants believe that 2007 was the previous peak […]

According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on paper, but the reality is that over the last decade […]

Competing against Expedia, Booking.com and the other major online travel agents for travellers’ attention and bookings is an ongoing battle for all hoteliers. NB: This is an article from eTourism […]

With nearly 60% of online traffic being on mobile, it’s no wonder that Google is prioritising mobile-optimised websites on its search pages. Unless Google finds your website mobile-friendly, other sites […]