Hotels

Hotels are in danger of becoming too reliant on OTA lead generation, to the point it becomes financially tough to recover their current share of bookings

While luxury hotels show promising trends in their online reputation, there is a clear indication guests are sensitive to the price of additional services

20 years ago we ‘spilled all of our sweeties in the lobby’ and gave the OTAs our soul, and for the last 15 years we’ve been trying to win the business back

We thought it would be interesting, to get a perspective on the direction of travel for revenue management, and the part an RMS or pricing solution can play

Just because an RM system bears an AI moniker in its marketing doesn’t suddenly turn it into a revenue management silver bullet

We take a deep dive into the nuances of acquisition costs in hotel marketing, with insights to help refine strategies for enhanced financial performance

To improve your overall tripadvisor rating and ranking you need to look at improving all three of the popularity index factors

Inspire with these irresistible direct channel campaigns and promotions tailored for the romantic season, driving more direct bookings on Valentine’s Day

Voice assistants for hotels aim to provide the best possible user experience, allowing guests to ask questions without having to type them

Typical eCommerce includes online travel agents and agencies, booking engines, metasearch, and other third-party sites selling hotel rooms