Hotels
The Path to Total Revenue Management
The concept of total hotel revenue management industry has been discussed for years, to the point where some in the revenue management discipline are asking why the topic is still […]
How Booking Behavior Varies Across Hotel Segments
A traveler’s behavior can vary not only with how and where they search and book, but it can vary depending on other experiences during their trip, such as their flight […]
Condition Reservations Team: When They Hear ‘Ring-Ring’ Think ‘Cha-Ching!’
When you speak with marketing and distribution executives these days, everyone seems obsessed with increasing direct bookings and reducing the costs of customer acquisition. Yet when the phone rings in […]
Revenue Managers – How We Get It Wrong…
Revenue Managers rule the world, right? Of course … But now and then, I see Revenue Managers who haven’t had the training or mentoring needed and due to no fault of their own, get it wrong.
Latest Social Media Changes Affecting Hotels and Resorts
Even though each social media platform is unique in a number of ways, there are a lot of similarities they all share, too. NB: This is an article from Lodging […]
Why Rate Parity Is So Important For Your B&B Business
Rate parity is one of those hot topics in the accommodations industry, and it’s essential that you understand how rate parity can impact your B&B business. NB: This is an […]
How AccorHotels is Giving Revenue Management a Bottom Up Boost
A cultural shift at Accor, which is taking focused, cross-functional approach to revenue management at the individual property level, is a lesson for all. Who wants sub-optimal revenue management? Certainly […]
Chatbot or Not? How AI Can Help And Hinder Customer Service
Bots are becoming an increasingly popular way for businesses to interact with their customers at scale. But do they actually improve the customer experience? NB: This is an article from […]
How To Use Funnels To Improve Your Facebook Advertising Strategy
Go ahead and raise your hand if you’ve ever felt personally victimized by Facebook Ads Manager. Okay, put your hand down, people are staring and now you’re just alone at […]
Keeping Up With The New TripAdvisor
The travel world is abuzz with speculation about TripAdvisor. The review giant announced in September that big change was coming to the platform in the form of a travel feed […]
