Hotels

neon hotel sign saying no vacancy illustrating impact of buyouts with leisure or corporate groups and the ikmportance of pricing appropriately

10 Effective Strategies to Boost City Hotel Occupancy

Implementing these strategies can significantly improve occupancy rates in city hotels. Each approach plays a vital role in boosting hotel performance

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Hotel Brand Overload: The Coming Shakeout

In summary, brands must find a way to differentiate themselves and develop “tribes” of customers who identify with their particular brand

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The Olympics Effect: Insights on Paris Hotel Impact

Pricing data suggests that the business influx from the 2024 Olympics will extend beyond Paris to other French cities

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Guest Loyalty Doesn’t Need To Be Complicated… I Promise!

Whether a single boutique hotel or managing a group of properties, you need a loyalty program that empowers your team to manage, analyze, and optimize

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tROAS for Hotel Campaigns Brings Improved Bidding Accuracy

tROAS for hotel campaigns brings improved bidding accuracy against your performance goals, with additional product improvements to come later this year

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youtube thumbnail image for discussion with aggregate intelligence atomize and lybra about the value of automated pricing for independent hotels

The Value of Automated Pricing for Independent Hotels

This discussion recognises the challenges faced by independent properties in managing pricing strategies manually and how automated pricing systems can help

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one girl whispering to another girl illustrating the impact for a hotel of reputation management

8 Tips to Improve Your OTA Conversion Rates

Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position

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Hotel Revenue Management: 10 Ways to Boost Income in 2024

While effectiveness of revenue management strategies will vary by location, audience and the economy; here are ten effective ways to increase your revenue

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MythBusters: Tech Stack Edition

I hope that this article gives you more insight into the importance of both a forward-thinking tech stack, but also, your human tech stack

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image of a chameleon which is well known for adapting to the surrounding environment in much the same way hotels must adapt and change to stay ahead of industry trends

Adapting to Change: How Can Hotels Stay Ahead of Industry Trends?

Hotels are so multifaceted that adopting meaningful change is hard to do “from the top” without considering how different departments are going to absorb it

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