Hotels

The future of effective content personalization is not just about who the guest is, but what they are saying about their experiences

Generic content can erode distinction. When AI misses the mark, the cost is more than dull content; it is a lost chance to build reputation

Someone on your team goes in to delete the old photos again, and the next day or the next week, there is that pesky image yet again

Here’s how to crunch the numbers before and after a promo to see if it actually worked – or just boosted volume at a cost

When comparing the hotel direct rate to best available OTA offer, we see in 75% of cases at least one OTA displays a lower price than brand website

By embracing data driven decision-making, you can achieve revenue growth that is more than just a number, it is your commitment to guest satisfaction

Analyzing vast quantities of structured and unstructured data, AI systems can now detect nuanced patterns in spending potential and loyalty characteristics

For hotel general managers and revenue managers, the message is clear: success and profitability depends on embracing systems that are built to learn

Great photography doesn’t just happen; it’s a strategic part of your marketing that deserves time and thought

The guest booking journey is constantly evolving, is your hotel’s direct booking channel ready to welcome today’s modern guests?