Hotels
Are Hotel Reward and Benefit Platforms Worth Investing In?
The sheer scale of the hotel industry means that hotels are in a constant battle for attention. In this increasingly competitive online booking space, they’re often forced to drive down […]
How Data Informs the Hotel Guest Experience
What makes an exceptional guest experience? This is the question hoteliers find themselves continuously striving to answer as they work to refine (and evolve) their service offering. However — this […]
7 Top Trends in Hotel Distribution Today
The landscape of hotel distribution is constantly evolving. With technology advancing at a bombarding speed and the traveller behaviour undergoing a massive shift, hotel distribution has started to play an […]
Shifting From High Volume Bookings to High Profit Bookings
When it comes to measuring all-inclusive hotel performance, it’s common to look at the occupancy rate alongside other key performance indicators (KPIs), such as revenue per available room (RevPAR), as […]
7 Fantastic Strategies to Boost Your Hotel Revenue Management
How does a hotel business model survive the often turbulent nature of customer demand, and how does one keep ahead of the curve and increase profit? The answer to these […]
Google Hotel Campaigns: The End Of Google Hotel Ads?
Following fast on the heels of last week’s Google announcement of the rebranding of Google AdWords to Google Ads, yesterday’s Marketing Innovations Keynote announced a plethora of new product names […]
Why Hotel Text Messaging is Newest Trend for Hospitality Business
People are on the go more than ever before. And with the rise of smartphones, they expect to be able to do everything on their mobile device – from planning […]
Whip Up the Best Responses for Your Sour Reviews
When a guest takes the time to write a review for your property, the property should respond. If someone took the time to tell a staff member a compliment or […]
Revenue Strategy is Critical But Equally Important is The Revenue Leader
Having a good revenue strategy is critical in hospitality today, but equally important is having the right person who can lead that strategy. In a session titled “Revenue Strategy in […]
Revenue Management Adapting to Predictive Pricing Tools
As more guests start to use predictive pricing tools when booking their travel plans, hoteliers are figuring out ways to benefit from this. It’s a constant back-and-forth: Hoteliers will always […]