Hotels

When potential guests arrive at your website, ensure that it is different from the dozens they’ve just visited. Focus your hotel’s online activities on data driven decisions and make your […]

Revenue maximisation is a central, year-round responsibility for all revenue or property managers. But it’s especially tough during periods of low demand, when you need to come up with creative […]

In recent years, many articles on Revenue Management and Online Distribution have been written on topics that have either pushed for an increased number of channels and therefore exposure of […]

Most hotel marketers associate traditional ad buying as a hit-or-miss strategy. Buy space in a magazine… pray for an unknown return. “Programmatic advertising,” which has generated a lot of buzz […]

The Net Promoter Score® (NPS) has long been a key performance metric for customer service in many industries, and especially hospitality. NB: This is an article from ReviewPro It is […]

Our first two posts on this topic covered setting rates and monitoring rates in real-time. Now, we close the feedback loop with the final step – reporting. NB: This is […]

Modern all-inclusive resorts are transitioning from revenue management (RM) strategies based solely around optimizing package rates, to more comprehensive approaches that take ancillary revenue sources into account. And all-inclusive hotel […]

Effective and efficient inventory distribution plays a major role in the overall revenue management strategy for hotels. NB: This is an article from Hotelogix A well-thought-out inventory management strategy helps […]

Internal hotel teams that are focused only on their own revenue streams risk inefficiency, duplicating work and restricting each other’s progress. According to the study done by Salesforce, 86% of […]

In Part 1 of our blog series, we talked about how you can set hotel rates to maximise revenue. But this is not a set-and-forget activity. Monitoring market rates in […]