Hotels

Once upon a time, a traveler signed up for your travel loyalty program. They started giving you more and more of their annual category spend. They earned points; they understood […]

Marketing segmentation is the process of dividing your customers into groups, so you have a clear understanding of where your business comes from. Are your guests individual or group travelers? […]

Just a few weeks ago, Google began testing a new hotel pricing and availability graph. This new feature shows average pricing for hotels when users carry out a branded hotel […]

We are all well aware of the benefits of hotel packages. Think about it- have you ever booked a hotel purely on the strength and nature of its promoted offers? […]

The equation is simple, a successful B&B loyalty program will drive more direct bookings at your property. The bookings that result from a loyalty program are particularly beneficial because they […]

Hotel revenue management is an evolving discipline, and as part of that evolution, revenue managers are looking beyond the hotel industry to see how others are doing it and figuring […]

When it comes to using industry data and revenue technology for sustainable channel execution, management and results, hotels need to not only prioritize the right types of big data, but […]

After you’ve been in the hospitality industry for as many years as I have (more than 30 years… how time flies when you’re having fun!), you get used to seeing […]

Recently, Travel Tripper, IDeaS, and OTA Insight joined forces to host roundtable discussions on current trends in the fast changing world of revenue management. Meeting in Orlando and Miami, the […]

With two large shortcomings I can’t see why the average person who has a basic understanding of how the travel world works would ever use an online travel agency. NB: […]