Hotels

Whether you’re a small boutique hotel or a large franchise, here are some merchandising ideas to boost your brand presence and bottom line

Maximizing ROAS while ignoring other metrics can lead to a marketing strategy overly focused on lower-funnel tactics at the expense of other audiences

We explore the fundamental differences between traditional and modern revenue management and proposing a vision for the future of the field

Creating impactful SMS campaigns requires a blend of strategic planning, content mastery, and understanding guest preferences.

If averages give us an incomplete picture, where do we look to find actual metrics we can act on? The answer is going more granular in your data analysis

94% of website first impressions are design-related, so the design of your site must be something that is not only visually engaging but also easy to use

You may have heard that from March 6th 2024, Google Cookie Consent Mode v2 will be mandatory for all websites that use Google services

We know that understanding your target audiences’ behavior is a vital part of travel advertising, especially in an increasingly fragmented market

Keep a finger on the pulse of pop culture. Regularly view platforms like TikTok, check trends on Netflix or Prime, and set Google Alerts for your town

Hilton Worldwide Holdings Inc. and Hyatt Hotels Corp. are among a group of hotel operators accused of inflating cost of rooms with help of a price-setting database