Hotels
Beat the OTAs: Use Your Website to Tell a Unique Brand Story
Competing with OTAs for direct bookings continues to represent an uphill challenge for hotels. The likes of Expedia and Booking.com have become masters at conversion, investing millions to whisk shoppers […]
5 PMS Features That Help You Delight Corporate Travelers
The hospitality industry is heavily season-dependent and there is only so much one can do that will change this. This makes corporate travelers even more attractive to hotels as they […]
Five Experiences that Build the Revenue Manager Résumé
The traditional career path for most Revenue Managers is to start in Reservations or the Front Office and then jump into an RM role. While this may be the most […]
3 Content Marketing Hacks To Cut Your Budget Without Losing Quality
Content marketing is here to stay. In fact, it’s an industry which is predicted to reach an estimated value of $300 billion by 2019. NB: This is an article from […]
Everything Hotels Should Know About Messaging with WhatsApp
It’s been almost 10 years since WhatsApp hit the market for individual users and people all around the world just can’t seem to get enough of it. Why would they, […]
7 Best Ways to Attract Business Travelers at Your Hotel
There can be hundreds of types of travelers in the world: Leisure, corporate, family, group, backpackers; as we said..hundreds. But when we talk about how to attract business travelers at […]
Hotel Budget Season: Knowing the Past Helps Future Success (2 of 4)
Your budget represents your first forecast for the year. How do you make that forecast as accurate as possible? It starts with a deep dive into the past. NB: This […]
Revenue Managers Must Also Understand Guest Spend
The drop in group bookings due to segmentation shift and guests looking for unique experiences are two of the major changes affecting pricing and the role revenue managers play in […]
How to Build a Tech Stack Based on What Your Guests Need
Don’t lie; you know you’ve done it. I sure have. The hotel breakfast buffet. You’re so hungry and there’s so much food. You want your money’s worth. NB: This is […]
How Hotels Leverage Psychology of Impulse Buying to Capture More Revenue
In the first scenario, you fill up your cart and head for an open check-out lane. In the span of a few short minutes, you’re out the door and unloading […]