Hotels
Optimize Your Hotel Website for Conversion
Imagine for a moment your hotel website is not getting the amount of reservations you expect. You and your staff need more guests to come in and there are fewer […]
Remarketing: How It Works and Why Hotels Should Do It
Of all the people that visit a hotel’s site, only 2% (on average) end up making a booking. So, while it might feel like getting traffic to your website is […]
What Does TripAdvisor Move To Social Mean For Hoteliers?
If you’ve been living under a rock this past week or two you might have just missed TripAdvisor’s unveiling of its new site and mobile experience. The debut of Travel […]
Why Persistence Is Key When It Comes To B&B Marketing
In all likelihood, a potential guest is not going to book a stay at your property after stumbling upon your B&B website for the first time. NB: This is an […]
Latest Facebook & Instagram Updates Hotels Can’t Afford to Miss
The past two weeks have been particularly busy in the social media world, and this week’s newsletter can prove it. Ready to find out about the latest updates and how […]
Top 3 SEO Tips to Make Your Hotel Website Ready for 2019
This piece on hotel website SEO tips for 2019 is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching […]
This Is What Total Revenue Management Analytics Looks Like
Five years ago, Dan Ariely, a professor and director of the Center for Advanced Hindsight at Duke University, compared Big Data to teenage sex for several funny reasons. I’d like […]
5 Useful Insights Hotels Can Get From Analyzing Guest Data
In today’s world, travelers have become more technologically sophisticated. It is becoming increasingly difficult to measure guest behavior through a standalone system. The modern hotel marketer is encouraged to be […]
11 Hotel Instagram Ideas That Are The Keys To The Golden Chest
In the tech-savvy era where the entire world runs on the social media platforms, double taps, tags, stories, and swipe ups are no new terms to talk about-Yes, I’m talking […]
6 Ways to Engage with Your Guests Before They Arrive
Consumer expectations are constantly evolving. As such, Google Travel has named our modern time “the age of assistance.” This term doesn’t refer to traditional customer service, but the multi-layered communications […]