Hotels

What is the most important technology in your hotel? While many would say it’s the PMS or CRS, your direct hotel website is a vital, revenue-generating platform hub that is […]

Revenue management strategies today are built largely on the relevant, impactful and extraordinarily detailed data provided by the increasingly sophisticated software and reporting that is now available. NB: This is […]

Global Distribution Systems (GDS) are used by Travel Agents (TAs) and Online Travel Agencies (OTAs) to book hotels, offering real-time availability of rooms, rates, and dates. But getting the most […]

It’s that time of year again – hotel budget planning season. While it may not be the most exciting or festive of seasons, a hotel’s business, or any business, cannot […]

RevPAR and RevPAR index are different and I’m going to explain them both in this article. NB: This is an article by David Lund, founder of The Hotel Financial Coach […]

Regardless of your CRM goals, the starting point is, and always will be, a database containing information on your contacts. This database needs to be intelligently segmented and filterable so […]

Travel customers have an unprecedented number of options to shop and book hotels, with new competitors constantly jumping into the distribution channel pool constantly. NB: This is an article from […]

Traditionally, the PMS has been considered the primary hub of hotel operations. But as data management becomes more complex, the limitations of the PMS, as this primary hub, are becoming […]

Earlier this month, we shared four key elements in personalizing ads to increase engagement and bookings. In order to do things like write compelling headlines, choose relevant images, develop enticing […]

Webster’s Dictionary defines ‘generation’ in various ways. One definition is…”all of the people born and living at about the same time, regarded collectively”. Another is…”a group of people of similar […]