Hotels
7 Sure Fire Tactics To Boost Your Emails Click Through Rate
Are your email campaigns’ click-through-rates underwhelming? If so, it’s time for a rethink. NB: This is an article from eTourism Here are 7 simple but powerfully effective methods to improve […]
3 Steps to Navigating the Challenge of Hotel Rate Parity
As a distribution manager, does rate parity fall into your “very hard to deal with” basket? If it does, you’re not alone. NB: This is an article from OTA Insight […]
4 Ways to Turn Negative Hotel Reviews into Positive Opportunities
Сuѕtоmеr rеvіеwѕ аrе а dоublе еdgеd ѕwоrd fоr аnу rерutаblе hоtеl еѕtаblіѕhmеnt, уеt mоrе аnd mоrе hоtеlіеrѕ аrе еnсоurаgіng thеіr guеѕtѕ tо vоісе thеіr оріnіоnѕ оnlіnе. Whу іѕ thаt? NB: […]
Being Flexible with your Rate Management: Cozy Up To The BAR
By focusing a revenue management strategy around Best Available Rate (BAR), hoteliers are successfully pushing the average rate charged per room by more accurately leveraging the all-powerful supply vs. demand […]
Will Opaque Be Your Best Friend In Low Season?
With the dawn of the upcoming low season in some destinations across Central Europe, hoteliers and their revenue managers are looking for ways to capture more demand and fill their […]
Your Hotel Marketing Manager’s Wish List for 2019
It’s hard to believe, but the holidays are almost upon us. While that might mean it is time to think about gifts and holiday meals, fall also starts the planning […]
Getting Started With Paid Advertising: A Property Owner’s Guide
Improving your online presence can take time. But it doesn’t have to. In this post, we look at how paid advertising strategies like PPC, display advertising and paid social media […]
Evolution of a Hotel CRS: Now a Dynamic eCommerce Platform
The central reservation system (CRS) that hotels know today dates back to the 1950s, following a chance encounter between the CEO of American Airlines and a senior IBM sales representative. […]
3 Strategies for More Direct Bookings by Properly Marketing Your Reviews
Increasing direct bookings – every hotelier’s goal in order to save commissions from OTAs. Online travel agencies have certainly changed the travel industry. NB: This is an article from Trust […]
Are You Driving Positive and Profitable Guest Relationships?
Welcome to the “Age of the Customer.” As we witness the ongoing rise of digital trends, hyper-personalization, and value-driven marketing initiatives, we realize that it is increasingly the customer, not […]
