Hotels
Customer Lifetime Value (CLV): Identify, Attract & Retain Valuable Guests
CLV can provide insight into where the customer lifecycle guests fall off, where they spend the most, and what marketing or loyalty tactics can be optimized
Why Use a Cost-Based Pricing Strategy in Your Hotel?
Cost-based pricing is the easiest and most financially secure way of determining prices. As long as you sell the room, you’re guaranteed to make a profit
Hotel Group Business: Elevate Group Travel with Unique Experiences
As group travel continues to evolve, hotels have a unique opportunity to differentiate themselves by offering more than accommodations and meeting spaces
How 6 Current Social Media Trends Could Reshape Hotel Strategies
We’re exploring the current social media trends for hoteliers in 2024 – from short-form videos to branded DMs – that can give you a competitive edge
Create Your Digital Marketing Strategy Before Jumping Into Tactics
As a leadership team, you should go through a 30-point checklist audit to try to find your gaps to help lead your hotel’s digital marketing strategy
Unleash the Power of AI-First Business Intelligence and Analytics
In this era of endless digital progression, the ability to leverage AI and data is a game-changer. And hotel executives possess the power to change the game
Google Pauses Low Activity Ad Groups: What Hotels Need to Know
For hotel marketers, this update is a wake-up call to review and refine your Google Ads strategy. Here’s why it’s important
Deploying AI in Hotels Now as Simple as Uploading One Document
To improve hotels staff productivity and guest satisfaction, we have added a new set of tools focused on process automation and refinement of AI interaction
Instagram’s Hidden Formula: Top Tips for Ranking Success
Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies
The End of OTA Rate Parity
We add supplements to BAR rates to ensure OTA’s are higher and then they use their commission and buying power to ensure they have the best rate