Hotels

Customer Lifetime Value (CLV): Identify, Attract & Retain Valuable Guests

CLV can provide insight into where the customer lifecycle guests fall off, where they spend the most, and what marketing or loyalty tactics can be optimized

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Why Use a Cost-Based Pricing Strategy in Your Hotel?

Cost-based pricing is the easiest and most financially secure way of determining prices. As long as you sell the room, you’re guaranteed to make a profit

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Hotel Group Business: Elevate Group Travel with Unique Experiences

As group travel continues to evolve, hotels have a unique opportunity to differentiate themselves by offering more than accommodations and meeting spaces

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How 6 Current Social Media Trends Could Reshape Hotel Strategies

We’re exploring the current social media trends for hoteliers in 2024 – from short-form videos to branded DMs – that can give you a competitive edge

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word strategy writing on paper illustrating the need for hotels to create their hotel digital marketing strategy before jumping into tactics

Create Your Digital Marketing Strategy Before Jumping Into Tactics

As a leadership team, you should go through a 30-point checklist audit to try to find your gaps to help lead your hotel’s digital marketing strategy

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person with keyboard and graphs reflecting the power ai first business intelligence and analytics technology can have on hotel operations

Unleash the Power of AI-First Business Intelligence and Analytics

In this era of endless digital progression, the ability to leverage AI and data is a game-changer. And hotel executives possess the power to change the game

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Google Pauses Low Activity Ad Groups: What Hotels Need to Know

For hotel marketers, this update is a wake-up call to review and refine your Google Ads strategy. Here’s why it’s important

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hijiffy image for press release on how deploying AI in hotels is now as simple as uploading one document

Deploying AI in Hotels Now as Simple as Uploading One Document

To improve hotels staff productivity and guest satisfaction, we have added a new set of tools focused on process automation and refinement of AI interaction

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10 Ways to Engage Your Followers on Instagram

Instagram’s Hidden Formula: Top Tips for Ranking Success

Summer last year the head of Instagram shared the first insight into how the various algorithms actually works. We’ve unraveled the intricacies

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rocks balanced on each other reflecting the end of ota rate parity

The End of OTA Rate Parity

We add supplements to BAR rates to ensure OTA’s are higher and then they use their commission and buying power to ensure they have the best rate

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