Hotels

It’s easy to forget that Netflix started out as an ambitious DVD-by-mail company that nearly went out of business. Back in 2011, Netflix was being savaged by the media and […]

A well-designed booking mask is a great way to accelerate a user’s progress through your hotel’s booking process with a minimum of effort, especially for returning visitors and those comparing […]

At the start of the year, Facebook switched up its news feed algorithm to give priority to content from users’ friends and family over posts from brands and businesses. Frustratingly […]

Being flexible with rate management allows hoteliers to think in creative ways that can make hotels more money. The newest iteration of revenue management; understanding the total value of the […]

Today, hoteliers spend most of their time trying to ‘beat the OTAs’ by focusing primarily on increasing their direct bookings; that’s a fantastic tactic BUT it’s not the only one […]

MIDDLE EAST & AFRICA Waning revenues and rising costs have conspired to hobble profit per room at hotels in the Middle East & North Africa, as GOPPAR in the region […]

More than ever, we are seeing brands trying to provide a one-stop shop for all our needs in order to keep us within their website or app. At Web Summit […]

When it comes to promoting your B&B, it’s easy to get comfortable with the same tricks and ideas that you’ve used time and time again. When something is working — […]

While hotels have long used traditional management accounting practices, their use of contemporary strategic management accounting (SMA) techniques has not been as widespread. As researchers, this intrigued us because studies […]

As the number of people traveling continues to increases every year, hoteliers are constantly competing to win their bookings. NB: This is an article from Sojern According to the latest […]