Hotels

Google heavily incorporates reviews in its local search algorithms, meaning higher ratings significantly boost your hotel visibility and improve ranking

Let’s take a look at why RMS tools seem to fall short – and how you can start getting better results from the tech you already have

Selecting the right RMS is critical and nuanced, requiring attention to functionality and an understanding of where human expertise remains irreplaceable

57% of YouTube users and 54% of Instagram users place strong trust in influencer recommendations – significantly more than traditional advertising

Adapting to AI Overviews doesn’t mean overhauling your entire SEO strategy – but it does need a guset first approach and thoughtful updates

We break down how to evaluate guest ratings, make service improvements and more so you can turn feedback into your hotel’s biggest advantage

Does charging more lead to harsher guest reviews? Is there a ‘tipping point’? A rate threshold beyond which guest satisfaction might dip

By carefully executing an event pricing strategy, venue event managers can optimize bookings, maximize revenue and ensure financial success

Email marketing is part of a well-structured marketing strategy in any hotel. But to get the right results, you need to avoid these mistakes

Guest reviews offer more than just a revenue benefit, they are also a real-time audit of your property operations, providing valuable insights into: