Hotels

Hoteliers the world over predict another year of solid demand and increased occupancy. Despite moderate growth in supply, the industry appears to be in rude health. But it remains a […]

Growing your hotel’s email list can be difficult. While cultivating quality subscribers over a disengaged mass quantity should still be a priority, you may be missing opportunities to grow your […]

As a hotelier, you focus on getting more bookings, increasing occupancy, and selling rooms at competitive rates to drive revenue for your property. NB: This is an article from Hotelogix […]

For the time being, WhatsApp is limiting the rollout of its business API to select brands. Some hoteliers are using this an excuse to delay the implementation of guest messaging, […]

Let’s be clear: hotel metasearch isn’t your average digital marketing outlet. A property’s price listing competes against a multitude of online travel agents (OTAs) and wholesalers*. Compared to other channels, […]

Ever since online travel agencies took off, direct conversion rates in hospitality have been so poor that many hoteliers had simply given up on maintaining and upgrading their websites, instead […]

Historically there have been a many a times when the small but mighty have reigned victorious – ‘David and Goliath’ being one of the most commonly used references. There have […]

Just like baseball has an unearned run as a scoring feature, in business we have unearned revenues. In this piece I will discuss the difference between earned and unearned revenue […]

Airbnb makes it to the top 10 list in UK, Thailand, and Malaysia. Booking.com comes out strong at No. 1 followed by Gobibo, while direct bookings on hotel websites continue […]

A new, updated Kalibri Labs Special Report, Book Direct Campaigns 2.0: The Costs and Benefits of Loyalty 2018, provides conclusive evidence that the loyalty member campaigns first launched almost three […]