Hotels
Managing Metasearch: Strategies for Success
Recently, we hosted a webinar to help hotels make their metasearch channel more profitable with more direct bookings and lower costs. Our digital marketing experts from Travel Tripper shared their […]
Have You Noticed? Resorts Are Getting Personal (with Pricing)
My work has taken me to a lot of resorts this past year. Part of it may have been my eagerness to escape the harsh winter we’ve had in Minnesota, […]
How to Minimise Losses From OTA Booking Cancellation
In today’s online travel world, OTAs play a major role in terms of generating a maximum number of bookings for hotels around the globe, as over 70% hotel bookings come […]
Have Your Hotel’s Influencer Instagram Campaigns Become Tired Advertisements?
The room service tray overflowing with a lavish feast of buttered croissants, fluffy eggs, freshly squeezed juice, and sliced fruit—check. The pensive poolside selfies complete with a frothy cocktail—check. The […]
How to Drive Revenue Through Targeted Facebook Ad Campaigns
Targeted Facebook ad campaigns can be a great source of revenue for your hotel, especially if you take advantage of big events in your local area by offering guests a […]
How to Stay on Top When Responding to Google Reviews
If you’re struggling to keep up with responding to Google reviews, and you’ve noticed the recent spike, you’re not alone. A recent ReviewPro analysis found that Google reviews increased by […]
Ten Criteria for Driving Revenue with Pop-Ups
We work with almost 18,000+ hotels around the world. It helps us aggregate big data to understand what works and doesn’t work for our clients’ direct booking strategies. NB: This […]
Revenue Management for Meetings & Events: Measure, Monitor, Improve
Today, there is a significant change in mindset occurring in the meetings-and-events (M&E) industry across the Asia-Pacific region and progressive hoteliers, event-centre managers, and other hospitality leaders are beginning to […]
Local SEO for Hotels: Keys to Drive Rankings, Traffic & Bookings
The hotel niche has been one of the most competitive niches for some time now, with individual hotels and hotel chains competing against OTA (online travel aggregators) and price comparison […]
How Millennials Are Shaping the Way Hotels Operate
As a hotelier, the process of (effectively) marketing to millennials might have initially presented itself as a rather daunting task. Just how much buying power and influence do millennials have? […]