Hotels
Travelers Want Different Things So What Hotel Technology Do You Need?
Many retail brands embrace generational marketing these days, breaking down their demographics and online/social media campaigns by what they know about baby boomers, Gen X, millennials, and the up-and-coming Gen […]
Five Guest Engagement Strategies and How Much Staff Effort Required
An engaged guest is a loyal guest and the most effective salesperson a property has. Understanding how to engage guests is essential for a hotel’s success. What’s the best way […]
With CMA Investigating OTAs, It’s Time to Take Control
In the UK, we have all been celebrating recently with the news that the Competition and Markets Authority (CMA) are now investigating OTAs and the illegal practices which we as […]
3 Easy Ways to Use Google Analytics to Improve Your Hotel Marketing
“Google Analytics for hotel websites” is a topic that our readers have asked us to cover here. And we’re more than happy to oblige. Because we know just how powerful […]
Contra or Barter Exchanges – How to Record Them and Some Tips
Contra, barter, trade outs, exchanges – they are all the same thing. Exchanging goods and or services is older than currency and it’s still used today, especially in hospitality. How […]
UK Hotels Profit Disappoint Even as RevPAR Levels Stay Strong
Despite a 3.4-percent year-over-year increase in RevPAR in January, profit per room at UK hotels dropped by 2.6 percent due to rising costs, according to data tracking full-service hotels from […]
Taking a Hammer to Revenue Management Pain Points
Hotel revenue strategy is constantly changing. Are you changing with it? NB: This is an article from Rainmaker Looking back on the last 20 years, the hospitality industry has come […]
Podcast: Total Revenue Management with Berner+Becker
In this podcast we talk with Pontus Berner and Veit Meier from Berner+Becker about the topic of Total Revenue Management. NB: Berner+Becker are one of our Expert Partners We look […]
Managing Marketing Strategies For Multiple Properties Can Be Demanding
Managing marketing strategies for multiple properties can be demanding in many ways. NB: This is an extract from a whitepaper by Travel Media Group It’s essential to develop great marketing tactics […]
A/B vs Variant: What’s Best for Testing Hotel Website Messaging?
One subject that hoteliers ask us about time and again is how to test their website messaging and find out what performs best. NB: This is an article from TripTease […]
