Hotels

The occupancy rate is a widely tracked metric for any hotel. One of the first steps in measuring the performance of your hotel is looking at its occupancy rate. First, […]

“Booking what?!” – you might ask exasperated and you would not be the only hotelier to do so. NB: This is an article from Aro Digital Booking.com has quietly introduced […]

You can have the prettiest, most visually pleasing website ever created, and it will fall flat on its digital face if it’s not optimised properly. It’s like starting the year’s […]

Social media advertising represents the largest portion of digital ad spend for travel marketers in 2018 at 30 percent—and that number will continue to grow. As Facebook and Instagram continue […]

This month, the latest digital innovations include Google algorithm updates, new e-commerce and influencer features on Instagram, and video rolling out to Google responsive display ads. NB: This is an […]

Generation Z has rolled into a cyber town. It’s time to shift your marketing gears to reach and woo this new segment of progressive and forward thinkers. But how?

The UK hotel industry is off to a rough 2019. At least on the profitability spectrum. A slight increase in RevPAR in February was not enough to push hotels into […]

Ah, technology and revenue… our inexhaustible sources of discussion and research. When we talk about tech innovations, what normally first pops into mind is the investment that these systems require, […]

Hotels make their rooms available through OTAs (i.e. Booking.com, Hotels.com) to drive bookings or to supplement any direct bookings generated. Hotels need to trust OTAs to operate fairly. By this, hotels […]

That new post for your hotel blog needs writing in the next twenty-four hours, but the ideas or words just won’t come. NB: This is an article from Travel Tripper […]