Hotels

In the competitive hotel metasearch landscape, reviews and ratings are more than just numbers, they are powerful tools that influence your online visibility

Google has started to integrate hotel ads into the results delivered by its Gemini AI, potentially making metasearch an even more vital marketing channel

Here are 3 powerful ways that adopting revenue management is one of the best things you can do for your guest experience

Here are five revenue management strategies, often underused by hotels, that have the power to enhance your hotel’s appeal and drive more revenue

Sales, marketing, and revenue teams are becoming commercial strategists using big data to identify high-margin customer segments and optimize channel costs

Have you ever wondered why so many hoteliers struggle to maximize their revenue despite putting in a lot of effort? As a revenue management expert, I often see properties focusing […]

Inflation may be easing, but budget awareness hasn’t gone away. Tariff turbulence continues to weigh heavily. Balance rate optimization with perceived value

You don’t listen to the same playlist on Spotify when you’re working out as when you’re relaxing. You create different ones depending on your mood or moment

While the direct channel, which is more profitable, has a cap on investment regardless of performance, the indirect channel enjoys an unlimited budget

We talk with Javier Delgado Muerza of mirai and hear the latest updates following the investigation into Google’s compliance with Article 6.5 of the DMA