Hotels
Review Ratings Make a Direct Impact on Revenue
Guest ratings are more valuable than brand. Although a strong statement to make, recent third-party research confirms that travelers are willing to pay more for hotels with high ratings
PODCAST: Total Revenue Forecasting as a Step to TRM
This podcast looks at Total Revenue Forecasting (TRF) as a logical first stepping stone towards Total Revenue Management (TRM). We are joined on the podcast by Michael McCartan, Managing Director – EMEA, Duetto.
Google Responsive Display Ads: Results Six Months Later
Google first introduced Responsive Display Ads six months ago. Though many are still wary about the look of each ad, the data we’ve gathered might change your mind.
6 Points for an Effective Rate Parity Action Plan
The topic of rate parity continues to be a relevant and developing discussion within the hospitality industry, with hoteliers becoming more informed on the matter.
How to Stay Ahead as More Tech Titans Move Into Hospitality?
Tech titans have been growing as a threat across multiple industries, and they’re encroaching into the hospitality industry. Google has moved into the industry, and now Amazon is entering too.
9 Ways to Increase Hotel Direct Bookings
How would you plan to get more direct bookings when the average hotel website conversion rate stands at below 2%, despite hoteliers spending on marketing and SEO activities?
Tips for Successfully Pitching to Influencers
Influencers receive collaboration request emails all the time. You want to make sure you are giving them specific details quickly and efficiently in your pitch.
10 Property Management Systems to Look at in 2019
If you’re looking for a more advanced software to manage your property in one place, you’d rather focus on more advanced hospitality management solutions.
Google Hotels Prompts Trivago to Increase Advertising
When Trivago advertises in Google Hotels, it competes for clicks against its own largest advertisers, Booking Holdings and Trivago parent Expedia Group. It’s enough to make your head spin
4 Ways to Help Boost your Brand with Hotel PMS Guest Profiles
With the Hotel PMS guest experience program and guest interaction integrations, the guest is almost always guaranteed to be recognized and appreciated, even if there are new employees.