Hotels
3 Hotels with High-Impact Website Conversion Strategies
Here we showcase three hotels who have seen a significant uplift in website conversions thanks to the implementation of effective direct booking strategies working together with us
Lies Financial Leaders Tell Themselves – Balance Sheet Reconciliation
It’s paramount as a financial professional that you never ever let a month go by where you have not completely reconciled the books. You can’t do a clean close without having your accounts reconciled.
What Hoteliers can Learn About Reviews From an Airbnb ‘Super Host’
One thing I stressed over and over was that guests wrote great reviews when they were surprised and delighted and wrote bad reviews when they were surprised and disappointed
The Business Forecast vs. The Revenue Management Forecast
Revenue Management forecasts should come first, serving as an input for decision-making from a revenue strategist. The output then shows how you compare to your business forecast each month.
Hey, Hotel Marketers: What’s Holding Mobile Bookings Back?
Lost mobile bookings dramatically influence your business right now, pushing guests towards OTA’s as their first, last, and only choice for bookings, and driving up the cost of guest acquisitions
How Hoteliers Use Data Science to Manage Rates
Up until now, data science has been focused on hotels’ main product: the guestrooms. But it’s starting to move into other areas, such as F&B and meetings.
Metasearch Blues: How Meta and Wholesale Contribute to Disparity (part 1)
Metasearch is popular for hotels because bookings are non-commissionable direct bookings. The CPC model levels the field, so independents and smaller properties can bid alongside larger hotels
5 Clever Ways to Increase Hotel Revenue with Guest Experience
Guest experience has a direct impact on your hotel revenue. Apart from helping you with an increased sales volume, it also assists you in lowering marketing costs.
5 Reasons Why You Can’t Place an ROI on Social Media
it may not be possible to determine the exact ROI on the time and money spent towards your hotel’s social media marketing, the numerous benefits of an active presence outweigh any cost.
The Lazy Way to Use WhatsApp for Your Hotel Marketing
Everyday WhatsApp grows its 1.5 billion monthly users mark. That’s a lot of customers – potential and current – to hone and grow. But, how do you covert this opportunity […]